CANVAS: a lifestyle brand rooted in street infused classic American style with influences drawn from traditional American heritage, cultural attitudes, ideas, and the Internet age. The CANVAS man is the kid who grew up wearing authentic American labels, and went on to witness the rise of the social media era: a period that disrupted the notion of geography-based fashion. Influences - once limited by region - exceeded all boundaries, and extended to all parts of the world creating a more rounded point of view. The New Americana.
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